One solution.
Six delivery workstreams.

ReBo runs your firm's communications with one goal: getting AI models to read, understand, and cite the research you already produce. The six workstreams are inseparable — each one builds on the last.

We run your communications Zero extra work for your team Measured results every month
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The six delivery workstreams

WORKSTREAM 01

AI Visibility diagnostic

Where your firm shows up today — and who shows up in your place.

  • Citation baseline across the 5 AI engines
  • Target questions for your market
  • Framework level and work plan

STARTING POINT

WORKSTREAM 02

Technical optimization

A website AI crawlers can actually read. Without it, nothing else works.

  • Static, semantic HTML
  • JSON-LD, llms.txt, robots.txt
  • GPTBot and PerplexityBot allowed

FOUNDATION + MAINTENANCE

WORKSTREAM 03

Data transformation

Your PDF becomes the page AI reads, understands, and cites.

  • Executive summary and investment theses
  • FAQ and structured data
  • Your back catalog unlocked

WITH EVERY NEW PUBLICATION

WORKSTREAM 04

Authority content

Thought leadership that answers exactly what allocators ask AI.

  • Articles and pillar pages
  • Bylined by one of your portfolio managers
  • Verifiable authorship (E-E-A-T)

RECURRING

WORKSTREAM 05

Strategic distribution

The external signals that make AI trust your domain as a source.

  • LinkedIn, X, Instagram, Reddit
  • Newsletter and editorial calendar
  • Everything points back to your site

RECURRING

WORKSTREAM 06

Continuous monitoring

Proof that it's working — and course correction where it isn't.

  • Citation tracking across AI engines
  • Monthly report vs. baseline
  • Output aimed at the gaps

MONTHLY

We run all six together because, on its own, no single workstream moves your citation rate. What varies from client to client is the sizing — volume, channels, and timeline — which we set in the diagnostic.

What you get, workstream by workstream

Twenty concrete deliverables, grouped by the six workstreams. Sizing (volume, channels and timeline) is set at the diagnostic; the composition does not change.

WORKSTREAM 01

AI Visibility diagnostic

You get a picture of the starting point, frozen before anything is published. It is what makes every later result verifiable.

  1. The target-question set for your market, with a declared mix of category and branded questions, frozen and versioned.
  2. The citation baseline across the five engines, in an anonymous session, with date and engine on record, and the list of who shows up in your place.
  3. An inventory of your archive and the firm’s classification on one of the four levels, with a 90-day plan.

WORKSTREAM 02

Technical optimization

You get a site AI crawlers can actually read, verified against the live URL, not merely declared in a file.

  1. Pages that exist as HTML on the server, with semantic hierarchy and valid structured data: the text is still there with JavaScript turned off.
  2. llms.txt, sitemap.xml and robots.txt allowing the AI crawlers, with consistent canonicals and hreflang.
  3. Confirmation that the crawlers actually reach the site, tested by user agent against the live URL, this is where a silent CDN or WAF block shows up.

WORKSTREAM 03

Data transformation

You get the content that is trapped in PDF today in the form AI reads, understands and cites, with no rework for your team.

  1. Each piece becomes a page with a permanent URL, an executive summary, numbered theses and an FAQ drawn from the questions allocators actually ask.
  2. Figures, dates and sources kept inside the block they support; tables in HTML, never as an image.
  3. The historical archive released: older reports and letters become a thematically interlinked library, each with its own URL.
  4. An extraction test before publishing: if the answer does not come out of the page’s own text, the page does not go live.

WORKSTREAM 04

Authority content

You get the content your archive does not cover, in your market’s vocabulary and signed by someone with the standing to sign it.

  1. Pillar pages and articles built around the questions that have no matching page on your domain yet.
  2. A byline from a partner at the firm, with a verifiable credential: the tiebreaker between two equally readable sources.
  3. A house glossary of the terms your institution uses, each entry with its own page and semantic markup.
  4. Compliance approval recorded before every publication, within the window agreed at the start of the engagement.

WORKSTREAM 05

Strategic distribution

You get the external signals that make engines trust your domain, because a good page in isolation is rarely cited.

  1. Channel derivatives from the source piece, always linking back to the page on your own domain.
  2. An editorial calendar with declared cadence, publication dates and an owner per piece.
  3. Presence in forums and communities with the discipline those channels demand, the highest retrieval weight, and the highest risk of burning goodwill.

WORKSTREAM 06

Continuous monitoring

You get the proof, or the absence of it, every month, on the same ruler.

  1. The same round of questions across the five engines, compared against the baseline: citation rate, share of voice, coverage by engine, AI traffic and crawler access.
  2. A check on what the models claim about the firm, with the error logged and its likely source traced.
  3. The questions where you are absent and a competitor is cited, turned into the next cycle’s editorial plan.

The full measurement protocol is published in how AI Visibility is measured. The operational detail behind each deliverable, checklists, parameters and owners, sits in the proposal annex. What is not in any workstream: a promise of position, of deadline, or of guaranteed citation.

Engagement formats

Two ways to work with us, from the first diagnostic to becoming an AI reference.

PROJECT · STARTING POINT · 90 DAYS

Diagnostic + Implementation

We measure how AI models answer questions about your firm today, then build the foundation for them to start citing you.

  • Citation baseline and target questions locked in
  • A website AI crawlers can read
  • Your back catalog opened up to the engines

Takes you to Level 3 — AI Friendly.

RECURRING · MONTHLY

Ongoing operation

ReBo takes over your firm's communications, with AI Visibility as the test behind every decision.

  • Recurring publication built from what you already produce
  • Website, original content, social, newsletter, and sales materials
  • Monthly citation report against the baseline

Takes you to Level 4 — AI Reference.

We size volume, channels, and timeline for each client. Your team just signs off before anything goes live.

Monthly diagnostic

Proof arrives every month. In the diagnostic we lock in the target questions and record how each AI answers them today. Then we rerun the same set, on the same yardstick, and compare it against that baseline.

Citation rate

How many target questions you show up in

Share of voice

Your share versus the competitors getting cited

Coverage by AI engine

ChatGPT, Perplexity, Gemini, Claude, and Copilot

Accuracy and sentiment

Whether what AI says about you is correct

AI-referred traffic

Who lands on your site from an AI answer

The full protocol, including what each metric does not prove, is in how AI Visibility is measured. What we don't promise: a guaranteed spot in an AI answer. Nobody controls what a model says. We control the variables that move the citation rate, and we measure their effect on the same yardstick, every month.

How it works in practice

YOU DO

  • Send your content exactly as it is today
  • Sign off before anything goes live
  • Name who bylines the content
  • Join one meeting a month

REBO DOES

  • Transforms, structures, and publishes
  • Produces content for every channel
  • Builds and maintains the technical foundation
  • Measures, reports, and corrects course

Find out whether AI cites your firm

The diagnostic is free, with no obligation. From there, we size the scope to your archive, your channels, and your goals.

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Frequently asked questions

Do I have to replace my current agency?

In most cases ReBo replaces the traditional agency, because we run the entire communications program. If you'd rather keep your current team, ReBo runs the AI Visibility layer and hands the other agency the technical guidelines to follow.

Is the content published on my site or on a ReBo site?

On your own domain. Authority has to compound on your domain, not the agency's. ReBo works inside the CMS your firm already uses and, when there isn't a workable one, builds the structure.

Does my team need to produce new content?

No. The work starts from what your firm already produces: the monthly letter and your reports. ReBo extracts, structures, publishes, and distributes. Your team just signs off before anything goes live.

Is nothing published without approval?

Nothing. Every piece clears your sign-off before it goes live, inside a window we agree on at kickoff. We built the workflow around compliance review, so it never stalls the publishing cadence.

Can I hire just one of the workstreams?

No. The six workstreams are one solution because each depends on the one before it. Without the diagnostic there's no target. Without the technical foundation nothing gets read. Without distribution the page picks up no external signal. Without monitoring there's no proof. What varies by client is the sizing, not the mix.

When do results start to show?

The foundation — diagnostic, technical base, and opening up your existing archive — runs once, at the start. That's what takes your firm to Level 3 of the framework. Citations follow as AI crawlers revisit the domain. Level 4 is the compounding effect of publishing on a steady cadence. We set the timeline in the diagnostic.

Does the service work for a small firm?

It does, and that's usually where the relative return is highest. AI models don't weigh AUM or headcount; they weigh readability, factual density, and authorship. A boutique with well-structured content gets cited ahead of a large firm with everything locked inside PDFs.

The six workstreams are ReBo's methodology; the 4 levels are the ruler that measures the progress. See the ReBo method in detail and the 4 levels of AI Visibility.