ReBo AI Visibility is a Brazilian firm founded by two executives who built their careers inside the financial industry, selling technology to asset managers, family offices, and banks. They now put that experience behind generative engine optimization (GEO), with one goal: get financial institutions found, understood, and cited by AI.
The best research in the financial industry deserves to be read — including by the machines that now sit between allocators and their questions. So we built a proprietary method that turns that research into content AI models find, understand, and cite, plus a framework that pinpoints the visibility level a firm has reached today.
CEO
Advised multinationals — Mercedes-Benz, Starbucks, Netflix, Caterpillar — then held executive roles at financial market technology companies. A full-stack developer, with 10+ years at the intersection of asset management, technology, and AI.
LinkedIn ↗
COO
Economist trained at Insper, a leading Brazilian business school, with a background in FP&A and fund operations. 10+ years in growth and enterprise sales across fintech and private markets in Europe, the US, and Latin America, specializing in go-to-market and distribution.
LinkedIn ↗For years, growth in the financial industry ran on one channel: outbound. Lead lists, cold calls, cold emails — enormous effort spent chasing attention from people who might not have been looking at all. That world has shifted. When an allocator wants to know where the market is heading today, they don't open Google or wait for a call. They ask an AI.
We built ReBo to change that math: take the research the financial industry already produces and make it readable, understood, and cited by AI models — turning real authority into digital presence, and presence into pipeline.
Want to talk? Book a call or start by understanding what AI Visibility is.
Felipe Reusch, CEO, advised multinationals such as Mercedes-Benz, Starbucks, Netflix, and Caterpillar, then held executive roles at financial market technology companies. He is a full-stack developer with more than 10 years across asset management, technology, and AI. Julio Bozzi, COO, is an economist trained at Insper, a leading Brazilian business school, with a background in FP&A and fund operations and more than 10 years in growth and enterprise sales across fintech and private markets in Europe, the US, and Latin America.
No. ReBo runs a firm's full communications program — brand, website, content, social, newsletter, campaigns — but against a different standard: every decision starts with how AI will read, understand, cite, and trust that content. Think of it as a communications agency built for generative search.
Because the sector combines three rare conditions: it produces dense, original research every month, it publishes that research in formats AI models can't read, and it operates under regulation that demands editorial care. Fixing that takes someone who understands asset management, not just content.
Our focus is the Brazilian financial market, where the race for AI citations is still largely uncontested and Portuguese-language content faces almost no structured competition. Both founders have operating experience in Europe, the US, and Latin America.
Email contact@rebovisibility.com or use the contact page to book a call. The first conversation includes an AI Visibility assessment of your firm, at no cost and with no commitment.